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As the Lead Apparel Designer for Nike Global Football's Neymar Jr. player edition collection, my focus was designing a joyful youth collection inspired by the iconic Brazilian footballer's "Shhh..." tattoo on his index finger. The design process aligned with Neymar Jr.'s potential move from Barcelona to Paris Saint-Germain. This led us to celebrate his distinctive qualities rather than focusing heavily on designing for a particular team, given the uncertainty surrounding Neymar's transfer. Working closely with graphic designer Arsenio Lopez, we created graphics representing Neymar Jr.'s vibrant personality and dynamic playing style. The collection featured his signature celebration moves and playful elements, resulting in a fun and energetic line that embodied Neymar Jr.'s spirit.
Collaborators: Arsenio Lopez (Graphic Designer), Pamela Butler (Tech Developer). The NJR Silencio, inspired by Neymar's 'Shhh' tattoo, featured scattered wording for a distinct aesthetic. Bright red Swooshes, matching stud tips, and 'Neymar' branding on the heels completed the design. This signature collection followed Neymar's previous designs, including the "Meu Jogo" Mercurial (2018 World Cup) and the "Written in the Stars" edition (July 2017). It marked the third signature Nike design for the Brazilian, highlighting a continued trend for the PSG frontman.
My Responsibilities:
- Designing the collection
- Product sample fittings
- Presentation design reviews
- Contributing to early conceptual work
- Collaborating with tech designers
- Ensuring production quality with design development
- Innovating product fabrication
- Envisioning seasonal color standards
- Addressing sizing issues
- Providing visuals for Nike futbol
- Collaborating with cross-functional teams
- Reporting to the design director bi-weekly